Lens by SmartCore360 reads intent↓, not keywords. A shopper types the job in plain language — "8 ft fluted porch column, white" — and lands on the right SKU instead of a dead end. One line of code, on top of the search you already have.
Running in production today
What is Lens
Lens is a lightweight web component that sits on top of your existing search. Instead of forcing customers to guess your exact part numbers, it understands what they're describing and returns the right products — with a plain-language overview above your normal results.
A customer describes the job in plain language and lands on the right SKU — no part number required.
A shopper arrives with a competitor's part number and gets your equivalent — a conquest tool on your own site.
When the exact item is out or discontinued, Lens surfaces the right alternative instead of a dead end.
One line of code on your site. We handle indexing and tuning during onboarding.
Why intent matters
Keyword search matches strings. Intent search understands jobs. When a contractor types "something to replace a rotted porch post," keyword search returns nothing — or everything with the word "post." Intent search knows they need a structural, rot-proof column and shows them three options ranked by fit.
"rotted porch post" → 0 results. The catalog has columns, posts, and wraps — but none are tagged "rotted." The customer leaves.
"something to replace a rotted porch post" → 3 products. Structural vinyl post (rot-proof), PVC column wrap (no tear-out), pressure-treated 6×6 (closest substitute).
Why it works
Generic AI search fails on real catalogs because the data isn't ready — specs trapped in PDFs, dozens of supplier lines formatted differently, substitutions that live in a rep's head. Point a model at that and it answers confidently and wrong.
Lens works because we fix the data first. That's where SmartCore360 begins — Lens is the front door.
See what's behind Lens → SmartCore360Pricing
Start with search on the data you already have. When you're ready for answers that are structured, verified, and safe to rely on, that's SmartCore360.
Every plan includes the Lens AI search core. 30-day money-back guarantee — if your users aren't finding what they need faster within the first month, we refund in full.
Most catalogs aren't ready for AI — specs in PDFs, inconsistent attributes, no cross-references. We fix that first, then Lens (and any AI you run) answers correctly.
Findability report, product-data review, opportunity map, costed roadmap. Fee credited toward implementation booked within 90 days.
Send us your site — we'll show you what it missesLens is not itself SOC 2 or HIPAA certified today; these are scoped engagements toward readiness for regulated deployments.
About
Smartworks Solutions, Inc. was founded in 2014 in Boston, Massachusetts — a privately held, 100% self-funded firm building enterprise digital and AI solutions. Lens and SmartCore360 are how we make product information findable, structured, and genuinely useful.
More about Smartworks →* Based on observed search volume reduction at CONMED after Lens deployment.
FAQ
We crawl your site, index your content, and tune the AI to your catalog — so the first answers your customers see are accurate. Onboarding is included in every plan, and the onboarding fee is fully refundable under our 30-day money-back guarantee.
Lens is not SOC 2 or HIPAA certified today. For regulated deployments, SOC 2 readiness and HIPAA readiness are available as scoped add-on engagements through SmartCore360. GDPR-aligned data handling is included in all plans. Contact us to discuss your compliance requirements.
Traditional site search matches keywords — if the customer doesn't type your exact product name or part number, they get nothing. Lens understands intent: a customer can describe what they need in plain language and Lens returns the right products. It sits on top of your existing search with one line of code.
Lens is the customer-facing search layer — it helps your customers find the right product. SmartCore360 is the data engine behind it — it structures, verifies, and maintains your product data so every AI surface (Lens, counter staff, inside sales) gets the right answer. Start with Lens on the data you already have; SmartCore360 is for when you need the data itself to be better.
Yes. Every plan includes a 30-day money-back guarantee. If we can't measurably improve your search performance within the first 30 days, we refund both your monthly subscription and your onboarding fee in full.
Enterprise
For companies with thousands of SKUs, spec-driven products, and regulated environments — where a wrong search result isn't just an inconvenience, it's a liability. Custom deployment, dedicated support, compliance-ready.
Scoped to your catalog — priced on content volume, seats, and complexity.
Have questions? Our team is here to help you find the perfect solution for your needs.
We'll get back to you within 24 hours.
Fill out the form and our team will get back to you within 24 hours.
info@smartwrks.com
support@smartwrks.com
71 Commercial St
Boston, MA 02109